"The camera is the least important element in photography.”
Julius Shulman

Alexander's background as a model, now under the representation of top agency Select, was where his journey into photography began. It was being in front of the camera which subsequently ignited his passion to what lay beyond it, making his transition into photography a very organic process.

His objective is to create modern concepts from lifestyle portraits to abstract editorials of people and luxury products set against visionary backdrops, connecting each story to its natural environment.

The Sports section of Alexander's portfolio stems from his own personal achievements in this sector, obtaining national level status as a swimmer and securing a contract for Saracens rugby team. He continues to challenge himself by competing in Iron Man competitions all over the world.

Currently Alex is working on a personal project, “Men of Yoga” which he hopes to exhibit in early 2019.

Credits include: GQ, BBC, August Man, Esquire, Elle Man, Elle, Country and Townhouse, Fault, Flaunt, Essential Homme and 125 magazine.

Brands: Huntsman, Chester Barrie, Brown Thomas, Richard James, Purdey, New And Lingwood, Ralph and Russo, Red Bull and Nike.