"The camera is the least important element in photography.”
Alexander's background as an advertising fashion model, where he spent many a time in front of the camera, was what ignited his passion to what lay beyond it, making his transition into photography a very organic process. His passion is for creating modern concepts, lifestyle portraits teamed with abstract editorials of people and luxury products along with his "Sports" portfolio which stems from his own personal achievements in this sector, by obtaining national level as a swimmer and securing a contract for Saracens rugby team.
His clients include magazines, ad agencies, publishing companies, celebrities, non-profit organisations and TV shows.
When he’s not writing about himself in the third person, Alex likes to compete in Iron Man competitions, meditates and practices yoga. Currently Alex is working on 2 personal projects, "Men of Yoga" and "Mirrors and Landscapes" where is hoping to exhibit the final pieces in early 2018.
Credits include: GQ, Elle, L'Officiel, August Man,Tirade, Country and Townhouse, Flaunt,, Essential Homme, Instyle, Remix, 125 magazine,
Brands: Huntsman, Brown Thomas, Richard James,Without Prejudice ,New And Lingwood, Mark Giusti, Ketroy, Ralph and Russo, Zone 3, Nico Didonna, Roubi L'Roubi, Red Bull, Nike