'The camera is the least important element in photography.' - Julius Shulman
Alexander's background as a model, now under the representation of top agency Select, was where his journey into photography began. It was being in front of the camera which subsequently ignited his passion to what lay beyond it, making his transition into photography a very organic process.
His main objective is to create modern concepts of people and luxury products set against visionary backdrops in locations all over the world, using his unique ability to connect each story to its natural environment, subsequently bringing each image to life by capturing that authentic moment which is reflective in his achievements to date.
The Sports section of Alexander's portfolio stems from his own personal achievements in this sector, obtaining national level status as a swimmer and securing a contract for Saracens rugby team. He continues to challenge himself and fuels his desire for adventure and travel by competing in Iron Man competitions worldwide.
Currently Alexander is working on a personal project, 'Men of Yoga' photographing male yogi's all over the world in dramatic environments.
Credits include: GQ, BBC, August Man, Esquire, Elle Man, Elle, Country and Townhouse, Fault, Flaunt, Essential Homme and 125 magazine.
Brands: Huntsman, Chester Barrie, Brown Thomas, Richard James, Purdey, New And Lingwood, Ralph and Russo, Red Bull and Nike.